Graphic Design Inquiry

Taught: Fall 2022

︎ Discovery
︎ Logo
︎ Brand Identity Pitch

In my section of Graphic Design Inquiry, students explored the question “Can Graphic Design Save Your Life?” through a series of readings, questions, and critical thinking.

Students also worked in groups to complete a brand identity practice with emphasis placed on process — from ideation, to conception, to revision, to launch — starting with a discovery call alongside prospective clients. 

Final projects took the form of hypothetical rebrands for existing healthcare startups. Deliverables included a complete brand presentation: strategy, logo concepts, color palette, type system, and mockups.

Work by Andy Kennedy, Yooyoo Chehab, and Jasmine Lin