Creative Cue: 
Develop a Mid-Century Futuristic Brand Identity

︎ Logo
︎ Color palette
︎ Type system
︎ Packaging

This brief asked designers to develop a brand identity for Kips—a sophisticated, sleek, modern, and luxurious company providing high-quality, premium candles.

I drew inspiration from the clean lines and geometric shapes of mid-century minimalism, with a focus on bold colors to create a striking visual impact. The collection features both standard round jar candles and elegant candle sticks, popular during the mid-century era.